Success factors of customer e-loyalty for self-service banking technologies using analytical hierarchical process: A study on kingdom of Saudi Arabia

The purpose of this paper is to identify the key success factors customer loyalty for self-service banking technology. Further, these are ranked and classified into three broad categories using analytical hierarchical process (AHP). Customer satisfaction, trust, brand image emerged as top criteria in Self Service Technologies. Some important have been identified study. This will help bankers shaping their marketing strategies developing e-loyalty programs.